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Writing

Themes and design

Make your emails and your newsletter website look like you.

Pick a theme

A theme sets the colors, corner rounding and headline font shared by your signup form, join page, newsletter website, embed and issue pages. Change it once in Design and everything follows.

Themes are deliberately simple. The goal is a consistent, readable look, not a page builder that breaks in Outlook.

Keep it readable

Use one heading per section, generous line height, and a body size that works on a phone. Avoid very wide images and very small text.

Every email includes a plain-text version, generated from your content, so readers who block HTML still get the message.

Ready to try it? Get started.